When you’re selling a home, you’re selling a lifestyle. Using high-quality photos, videos, immersive 3D technology, and professional copywriting, we communicate the story of why your home is unique. Then, we target this narrative directly at your ideal buyers with our strategic mix of web, social media and print advertising.

For more information about our marketing:

Why Web Strategy Matters

Today, home buyers can easily grab a smartphone and start their search for their new abode on the web. In fact, 90% use the internet to search for a home. However, it takes more than a listing on MLS.ca to get noticed. Web users are constantly flipping between their favourite social media sites and web searches. We use optimized web content along with search engine marketing and social media advertising to target your ideal buyer.


Our website is more than just bells and whistles to attract attention. Karl has some of Niagara’s finest in the tech and web content industry keeping CallKarl.ca number one on Google. Your listing gets the attention it deserves when buyers search for their next home. It’s no secret how he draws 40% of his web traffic from the GTA.

Social Media Ninjas

As social media has quickly become the norm, people visit Twitter, Facebook, and Instagram multiple times every day.

We embrace the power of social media marketing and advertising to find potential buyers. Using targeted content, we focus on the demographics, interests, and lifestyles your home appeals to. Sponsored Facebook posts on UPHouse Realty reach an average of 9,400 targeted Facebook users in just one week.

callkarl website on iPad


4,600+ website views/month

1,700+ Facebook Followers

700+ Twitter Followers

1000+ Instagram Followers

80,000+ YouTube Views

300+  blog views/month

Video gurus

When it comes to selling your home, the key is making sure potential buyers get as much information as quickly and easily as possible. And what’s easier than pressing play?


  • Real estate listings with video have a 400% increase in inquiry rate
  • Someone who watched a video is 85% more likely to make a purchase
  • 46% of people who watch a video ad online will take further action
  • The chance of a top ten result in Google is 53 times more likely
  • Between April 2015 and November 2015, the amount of average daily video views on Facebook hit 8 billion

Our HD Lifestyle Videos, filmed by a professional crew and using drone technology, create something memorable for the homeowner that also help a home buyer fall in love with a property. Our videos capture the unique features and feeling that will ultimately sell your home. Check out the above example filmed at Karl’s place or visit the CallKarl Youtube channel.

Psst! We also have a secret weapon…

Matterport is the most realistic and immersive way to experience a property online. This state-of-the-art technology captures each of our listing in 3D, so users can take a virtual tour or view a 3D model of the space. Forget outdated image galleries, 360º panoramas and fly-through videos that lack the perspective and feel that home buyers and sellers crave. Find out more about our 3D Matterport.

Matterport 3D Tours

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