I meet a lot of people in my travels, both local residents and people from outside of Niagara. One of the most common questions I get asked has to do with one of the best-known properties in Lincoln: what’s happening with the Prudhommes Landing site?
As many people are aware, the 80-acre property was purchased in 2016 after sitting on the market for decades. The lands were always best known for as the home of the Prudhommes Landing amusement park, which featured a waterpark, go-kart track, mini-putt, rides, and even a popular haunted house attraction. The property had a long and storied history in the area before falling into disrepair and eventually closing, its giant waterslide sitting like a graffiti-covered white elephant in the most northern part of Vineland.
The lands eventually sold to FBH Ontario Incorporated for a rumoured fee of close to $30 million, and it’s easy to see why. The parcel of land is one of the last stretches of its kind in the Niagara. Situated along the North Service Road east of Victoria Avenue and west of Jordan Harbour, the waterfront property includes nearly a kilometre of sandy beach. Given the demand on Niagara real estate these days, $30 million now seems like a bargain.
With the purchase of the property, speculation began immediately on what type of residential and/or commercial developments might be considered. The Town received a variety of applications for zoning, draft plans and requests for amendments as both the public and government considered best use. At a Council meeting July 23, 2019, the Town of Lincoln approved a zoning amendment and draft plan of subdivision agreement for a portion of the project. It proposed to subdivide the property to create 30 blocks, including those required for streets, parks, open spaces, and municipal service. The proposed public street network consists of a waterfront promenade street, main street, and a collector road system with three public road connection from North Service Road. Amongst the potential housing units approved were 40 single and semi-detached units, 165 townhouse units, 206 stacked townhouse units, and 1148 mid-to-high-rise units. Planned highlights incorporated a range of uses, including residential, commercial/retail and office opportunities.
The first public offering to emerge has come from LJM Habourfront, a landmark two tower condominium project boasting highly anticipated lakeview properties with luxury amenities. Registrations are now being accepted from interested buyers via the company’s online link (https://ljmharbourfront.ca/). Given the location in Niagara wine country and its proximity to vineyards, Ball’s Falls and other natural conservation spaces that define the region, these condos will no doubt be in high demand.
So what’s going on at Prudhommes Landing? As you can see, there’s lots going on. We’ll continue to check in on the developments in the area and share any opportunities with those of you who might be interested in a change of address!
Another interesting aspect of the property’s eventual development is that it’s now the subject of a five year partnership that includes Brock University, the Town of Lincoln, and Vineland Research and Innovation Centre. The goal of the initiative, known as “The Prudhomme’s Project: Building Community Resiliency Through Green-Blue Infrastructure Development,” is to “explore the need for nature-based solutions with immediate application and policy relevance to pressing landscape issues.” In simple English, the goal of green-blue infrastructure is to find better ways to incorporate vegetation and water elements in urban designs to make them more environmentally friendly. The information generated through the partnership will be shared with other municipalities to set new standards in ecosystem-focused approaches to urban landscapes.